Built for
Riders
Cycle Gear’s new Atlanta flagship combines industrial-inspired fixtures, custom displays, and immersive brand storytelling to create a destination for motorcycle enthusiasts.
A Scalable
Store Program
For the Atlanta location, we produced a fixture program that blended standard Astoria components with fully custom retail displays. The result is a flexible system designed to support Cycle Gear’s ongoing store expansion while maintaining a cohesive visual identity.
Industrial Design
with Flexibility
The Astoria fixtures were customized with perforated metal shelves and mesh back panels to reinforce the rugged, motorsport-inspired atmosphere throughout the store. These details create a durable, high-energy presentation that complements the merchandise.
A standout features is a helmet wall. Each illuminated shelf receives power through the mounting system, allowing shelves to be removed, replaced, or reconfigured without visible wiring.
Authentic Brand Storytelling
We also produced custom showcases featuring helmets signed by sponsored riders and race suits worn by professional competitors. These displays add authenticity and strengthen the connection between the store environment and the riding community.
Custom Detail
That Tie it Together
The cashwrap was finished with a laminate selected to match the look of seasoned wood planks, adding warmth and contrast to the industrial fixture palette.
