Project Description

Women’s
Clothing
Retailer

Chico’s, a women’s clothing retail chain with multiple brands under its umbrella, hired us to produce nesting tables and benches for their Chico’s stores, and a backlit logo wall for their White House Black Market stores.

Inspired by
The World

Starting with Chico’s existing design, we reengineered the nesting tables to be both stronger and more durable. Mobilizing our overseas manufacturing partners, we produced two different styles of nesting tables. The first version, designed to merchandise apparel, was accompanied by upholstered benches. The second version included sliding shelves to merchandise jewelry. Both tables were produced with metal legs and laminate tabletops, and all fixtures are warehoused and shipped out from G+B’s distribution.

G+B produced two different styles of tables, upholstered benches and a branded, backlit logo wall.

Elevated Fashion

This 80” x 60” logo wall, with cutout letters, was designed and produced to go behind the checkout counters at White House Black Market stores. Built of MDF, it included an LED light strip for a backlit effect. The wall was painted to blend with the remainder of the store.

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