Crocs, the maker of the comfortable foam clogs, was a fun client to work with. For this Manhattan, NY flagship, we worked with Crocs’ existing designs and re-engineered the fixtures for efficiency in global rollouts and installations. The program had to be scalable to suit different size stores. For efficiency, G+B blended both domestic and overseas manufacturing to build this store.
The program used a large combination of materials including maple, birch, pine, MDFs, veneers, polyurethane, CRS steel, concrete, and pleather. G+B provided everything from warehousing and logistics to project management and production. The end result was an aesthetically beautiful, and globally scalable program.
Maple, birch, pine MDFs, veneers, polyurethane,
steel, concrete and pleather were all incorporated
into this NY flagship.