Purpose-Built, an apparel supplier to America’s tradespeople, partnered with Grand + Benedicts on a reimagining of their retail space.

Purpose-Built’s main objectives were cost-effectiveness and an “outside-in” interior aesthetic. G+B helped them achieve the first goal by using off-the-shelf Burnside store fixtures wherever possible to minimize cost. The modular nature of this system allowed for adaptation throughout the store.

In addition to using our simple, strong, adaptable Burnside shelving system, we also incorporated real-world features into the design. Things like a pergola-covered central meeting hub, cable spools, scaffolding, and even an old truck really helped to hone in on an “outside-in” feel. This creates a connection with the customer, helping them to envision their new gear in a work environment.