Standing Out in a Sea of Workwear
Troll Co. Clothing, a rising Alberta-based brand known for its “Dirty Hands Clean Money” ethos, needed a way to carve out shelf space in competitive farm, ranch, and workwear stores. With a vast selection of workwear on the market, the challenge was clear: create branded fixtures that not only stood out visually but also told the brand’s story. These fixtures would serve as a beacon in the crowded retail landscape, helping Troll Co. secure valuable shop-in-shop placements and connect with their blue-collar audience.
Building “Dirty Hands, Clean Money” Into Every Detail
From Concept to Global Production
This was a full-scale design-to-build project, with G+B leading every step—from initial concept to final production. We began by immersing ourselves in Troll Co.’s brand identity, understanding their merchandise, aesthetic goals, and storytelling needs. The result was a fixture design that combined warm natural wood with powder-coated black metal, reflecting the rugged yet refined spirit of the brand. To optimize costs, we produced the fixtures globally, ensuring high-quality craftsmanship while staying budget-conscious.
Scalable Solutions for Growing Momentum
To support Troll Co.’s rapid growth, we implemented a warehousing and distribution system, shipping fixtures as new stores open. This scalable approach ensures the brand can maintain its momentum while delivering a consistent in-store experience. The fixtures not only elevate Troll Co.’s presence in retail but also embody the brand’s celebration of tradespeople and the dignity of labor, making a lasting impression on customers and retailers alike.
