RealTruck came to us with a bold vision: create a retail experience that reflects the quality of their products and their commitment to their community. We didn’t just design fixtures—we built a system that tells their story.

We started by immersing ourselves in RealTruck’s world. We learned what sets them apart, what matters most to their customers, and how they want to grow. Their mission was clear: unify hundreds of products under two powerful brands—RealTruck for truck parts and Husky for truck protection—while creating a platform for storytelling.

We created a versatile fixture system to adapt to nearly any product. Its modular design allows easy reconfiguration, with magnetic graphic holders for quick updates and interchangeable back panels for RealTruck and Husky branding. Available in 2- and 4-foot widths, it can be wall-mounted or freestanding, with angled legs for stability and a dynamic look. Large vertical graphics complete the bold storytelling.

Together, we designed, manufactured, and fulfilled a solution that earned industry recognition—including an award at SEMA for innovation. Today, RealTruck stands out with a unified brand presence and plans to launch 300 new shop concepts in the first year alone. Grand + Benedicts is proud to help RealTruck and Husky grow, connect with customers, and turn retail spaces into destinations.