Project Description


Carhartt began by answering the needs of men who work hard. Today, they answer the needs of women who work just as hard. The Carhartt Women’s line is rugged enough to gel with the brand and unique enough to stand on its own.

Rugged &

G+B mobilized its global production process to generate maximum cost savings to produce this program. The savings were generated through extensive overseas material sourcing, shipping fixtures unassembled to save on freight, and floor plans and installations seamlessly handled by G+B.

We generated maximum savings while maximizing the look for this tough women’s line.

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